This sharing session will focus on how Yi Men She (amass studio) employs curating as a methodology for spatial design. We will explore this through four distinct layers:
First, we examine curatorial practice within the ground-floor exhibition space of our own studio—specifically, how we utilise exhibitions to organise street observations and construct narratives, allowing the exhibition to serve as the catalyst for spatial thinking. Second, in the design of exhibition and display spaces, we discuss the translation of curatorial logic into design methods, treating a site as a narrative scene that can be both ‘read’ and participated in.
Third, in commercial projects such as retail and food and beverage (F&B), we examine how to apply curatorial thinking to construct brand experiences, allowing ‘consumption’ to simultaneously become an act of ‘viewing’. Finally, we will touch upon the evolution of the studio itself—how we use curatorial methods to continuously organise, update, and narrate our own identity. For us, curating is an integrative and narrative ability. It allows us to extract clues from everyday observations and re-weave space, content, and people together, transforming design into a process of continuous generation, observation, and reflection.
